Parallax scrolling is one web design trend that refuses to go away. Parallax scrolling is when the website layout sees the background of the web page moving at a slower rate to the foreground, creating a 3D effect as you scroll. Used sparingly it can provide a nice, subtle element of depth that results in a distinctive and memorable website. To show how it should be done, here are some sites that employ the technique to good effect.
In some cases the parallax scrolling is the star of the show; in others it simply adds a touch of depth that makes the foreground seem to pop out a little if it's a pared-back look you're after, explore our celebration of minimalist website design.
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If you fancy really pushing the boat out, these impressive CSS animation examples showcase another great way to make your website stand out from the crowd. Now, let's take a look at some sites using parallax scrolling in very much the right way. Parallax scrolling is only the start of the web delights to be found at the online home of Davide Perozzi , a creative developer from Germany.
His single-page, largely text-based site is full of surprises such as smooth scrolling, glitchy copy that changes as it moves, and project images that warp into view as you move the animated cursor over each project title. The look's decidedly brutalist, and an excellent demonstration of Perozzi's web skills.
Using design well
The immediate focal attraction of Dogstudio 's site is a beautiful animated 3D dog — or is it a wolf? Its lighting changes colour as you hover over the titles of Dogstudio's recent projects, and perhaps our favourite bit is when it revolves in front of some of the page copy, obscuring some of the text.
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Digital agency Outpost was tasked with creating a new digital strategy for explorer and TV personality Bear Grylls. A rich, dynamic user experience was key. Subtle parallax is used throughout, but the real scene-stealer is the homepage. Grylls appears in a dramatic mountainscape, and the viewer is drawn into the scene as they scroll. ToyFight is an award-winning creative agency, and its website is a whole lot of fun.
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Clever use of parallax amplifies the 3D effect, and paired with bold, bright, plain backgrounds, never becomes overwhelming or irritating. Hello Monday uses subtle parallax to inject a little excitement to its homepage [Image: Hello Monday]. Hello Monday is a design agency based in Denmark. It aims to create immersive digital experiences that tell a story and bring joy to their users, and it has gone one step beyond with its portfolio site. When creating a studio site, the difficulty is that adopting cool or cutting-edge design ideas often means sacrificing clarity and usability, which is paramount for a design portfolio.
Hello Monday manages to achieve both by introducing a subtle parallax effect within a pared-back page layout. Each project hero image moves slightly, to bring it to life and add energy to the design without detracting from the information on show. A-dam designs original boxer briefs and shorts for men with character, using GOTS-certified organic cotton.
The boxers are handmade by people with fair wages and normal working hours. They're an ethical and stylish alternative to your usual supermarket pants, and their site, created by Build in Amsterdam , showcases them nicely, with assorted parallax elements popping in from all directions as you scroll. Paris created this impressive parallax website and associated social media campaign to accompany the launch of Diesel's BAD fragrance.
The one-page site presents the series of rules that make up the ' BAD Guide '. The user can explore by dragging the mouse around the parallax page, which is laid out like a pinboard of images to click through. There's advice on everything from Tinder 'Swipe right, right, right, right — you'll sort them out later' to Instagram 'Don't forget to get in touch with an ex on Thursdays TBT' , accompanied by monochrome illustrations.
In a similar vein, Garden Studio has also opted to use the parallax technique in a sensible and delightful way at the top of its site, before moving into a mostly static page. The shifting landscape is subtle and unobtrusive yet also the star of the show — we found ourselves scrolling up and down again and again. Here are the main features you are given access to once you sign up for a free account.
Background photo: Your background photo sets the visual design of your page. You can scale it so it stretches over the full page, size it and position it anywhere you want or use a photo from the About. Biography information: Your page gets a headline typically your name , a subheading, and an area of text to write something about yourself or your business. Color customization: Set the colors for your page, bio box, as well as the text of your headings, biography, and links. You can also customize the opacity of your colors.
Fonts: Choose from popular and funky fonts to contribute to the appearance of your headlines and text.
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Services: This is where your social profiles will be displayed, as icons with links. Contact: You can optionally provide a way for viewers to contact you, either by email or by AOL video chat requests. Profile statistics: On the dashboard, you can conveniently view how many views your site gets and when those viewed occurred. Email signature integration: About. These tags will help more targeted people find your profile easily.
Compliments: Receive compliments from users browsing your site, or send them to other users on About. At the time of this writing, the site is offering all of its users the opportunity to design and order a free pack of About. You can make a few customizations to your business cards and are required to pay a small shipping fee. You have the option upgrade your cards for a higher price and get the watermark taken off.